REAL Chips

I’ve been a big fan of the packaging that Burger King has been using for the last few years; I always take the time to read the goofy stuff they have printed all over their crowns and fry boxes. It’s good stuff, and I appreciate that they put in the effort to make a fry box more than just a box to hold fries.

REAL Chips takes this philosophy to a whole new level. This packaging alone would sell me the chips if I ever had an opportunity to buy them; this is very inspired work.


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