Using Day One as a job journal

I’ve been subscribed to the 99U email updates from Behance for awhile; sometimes I pay attention to what’s in them, but often they just get lost in the sea of 14 billion other things I’ve subscribed to over the years that bombard my inbox like a hailstorm every day. However, yesterday one of the entries caught my attention and I actually read it – “The Art of the Done List.” This drove me back to an article from last week, “#labrat: Are Daily Logbooks Worth the Work?,” which I thought was great. It includes some photos of handwritten daily job logs and some screenshots of electronic logs that were submitted from various points around the Interwebs, and I always love seeing insights into how other people think and record their actions.

I’ve read a lot about the usefulness of a daily work log, and I’ve been sporadically keeping one in Day One (which, unrelated, I totally love) for a while now – checking my entry history shows that the first post I tagged with “Job Journal” was on July 8, 2013. I had a couple of subheads: “completed”, “meetings”, “contacts” and “social/other”, and basically it was a simple little list of the eight things I thought to make note of that day in those four categories. Over the last two weeks I have refocused my attention on maintaining this daily logbook. I’m not entirely sure how many of these I have done in total since I started last July, mostly because I went through stages where I paid no attention to tagging posts when I was done.

However, for the last nine days now (I’m keeping a running total of how many consecutive days I’ve done the log in the log – which is a pretty solid motivator) I’ve kept this, which I would feel fairly confident saying is my longest streak so far. I’ve been adapting and adding content over time; for instance, this week I started copying the content from a daily affirmation email on leadership topics from Fieldhouse Leadership [1] into each daily entry, and I’ve switched to categorizing tasks under a common action verb rather than the previous general categories of meetings, contacts, etc. – words like “draft”, “update”, “write”, and “FUP” (my shorthand for “followup”).

I’m also trying to make a concerted effort to be active in a couple of online communities related to higher education marketing and social media, and I’m maintaining a separate “post” entry as a reminder for when I’ve contributed to discussions in those different venues.

I have to say that while this seems like it might be a waste of time, it has proven to be incredibly helpful during the times I have needed to refer back to something and found that I actually remembered to enter the event on that certain day. Email is an easy archive and replacement memory – I have tens of thousands of email messages going back years, and while because of the way Apple’s mail.app threads messages finding a specific message is slightly more challenging than necessary, it can be done relatively quickly. But what of phone calls? Or chance meetings in the hall? I was discovering that those things were lost to the ether, particularly if they were in some way noteworthy but did not lead to information that ended up in my inbox or find its way into a to-do item in Wunderlist.

Sometimes I just want to check and see how many days it’s been since I called someone to check in about something or another. So, ultimately, in addition to becoming a daily list of “these are things I did today” (which is good for the psyche), these lists in Day One have become a de facto low-tech CRM system.

I’m enjoying what I’m doing with Day One in terms of job journaling, and as my work becomes increasingly more complex and intensive because of our seemingly infinitely expanding scope of responsibilities, it’s proven to be a useful tool in the arsenal of toys I’m using to keep work under control.

  1. Thanks to @BradFolkestad for turning me on to that

#BartlettMetrics for April 2014

#BartlettMetrics for April, 2014

My monthly #BartlettMetrics update, measuring and reporting on social media audiences on Twitter and Facebook for the Minnesota State Colleges and Universities system, has been updated for April, 2014.

Audiences for the seven state universities were measured a bit before noon on Wednesday, April 2. The methodology is simple; the channels are all visited and whatever follower number is being represented by the service is entered into a Google Docs spreadsheet by hand. The spreadsheets are available publicly; you can visit them here:

• state universities
• state colleges

MnSCU State Universities

The total followers for the seven MnSCU state universities on Twitter and Facebook reached 94,042, with the audience still skewed heavily toward Facebook. The system’s universities total 71,990 fans on Facebook and 22,052 followers on Twitter.

Bemidji State had an excellent month; it seems clear that our advertising campaigns for both general recruiting and for our online MBA program launching this fall have had an impact on the pace of our growth. We picked up a total of 661 fans (taking us to 14,913) across both channels as compared to the March 3 measurement data; it was our largest increase since we picked up 657 total fans in July of 2013. Per-channel increases were similar; we gained 440 fans on Facebook to reach 11,568; that marked our largest single-month jump since I started doing these systemwide measurements on a roughly monthly schedule in Feb. 2013. We picked up 221 followers on Twitter to get to 3,345, our biggest monthly jump since gaining 227 in July 2013[0]. My “official” report on our social metrics, which I prepare for our Office of Communications and Marketing monthly staff meetings, will be interesting.

Our total audience is also at 300 percent of our enrollment [0]; with 14,913 total followers and a fall enrollment of 4,952, we’re at 301.15 percent. None of the other six MnSCU state universities are at even 200 percent.

Metropolitan State University gained 56 fans on Facebook and sits at 3,102, and gained another 14 Twitter followers to reach 3,581 total followers.[0]

Minnesota State University still hasn’t replicated their crazy growth from October and November of 2013, but they’re still growing at an impressive pace. The Mavericks added 679 total followers for the month, and while they didn’t reach any new milestones on either Twitter or Facebook they’ll be the second state university to go over 20k total audience sometime later this month.

Minnesota State University, Moorhead had a nice month on Twitter, picking up 124 new fans for their second-biggest increase since September. They’re at 2,893 and should be the fourth of the seven state universities to reach 3,000 Twitter followers later this month. They also gained 87 fans on Facebook, which is about in line with their average over the last seven months (which has been 83). The growth helped them go over 9,000 combined followers (9,118); they’re on pace to hit 10,000 sometime in August.

St. Cloud State was off a bit this month, gaining 566 total followers to reach 28,768 total. Their Facebook growth was down; after averaging an increase of 379 new fans per month over the last seven months, they were down to 272 – their lowest single-month increase since October 2013. They still were the first MnSCU institution to go over 22k on Facebook – at 22,022 fans, the Huskies have more followers on Facebook than any of the system’s other institutions have for total followers on Facebook and Twitter combined. Like us, St. Cloud State had a good month on Twitter, picking up 294 fans; that was their biggest increase since a 342-follower bump in Sept. 2013.

At their current pace, the Huskies could be the first MnSCU institution to hit 30,000 in total followers sometime in late May or early June.

Southwest Minnesota State had their typical month, picking up 41 fans on Facebook and 62 fans on Twitter; both are below average for them this academic year (since August, their average gain has been 56 fans on Facebook and 84 followers on Twitter). Had I measured them at a different time of the day, they’d probably be at 5,500 fans; their total now is 5,499, so I’ll hopefully have a milestone to talk about for them in May.

Winona State University finally inched over 10,000 fans on Facebook; they gained 235 for the month and sit at 10,214. They also gained 121 on Twitter – identical to their growth there last month, which was interesting. Consecutive identical numbers in data like this always stands out.

MnSCU State Colleges

Highlighting the April #BartlettMetrics report for the two-year colleges are a number of new data points. Thanks to Andrea Steen at the system office, who helped me track down a variety of accounts that, for whatever reason, I had overlooked on my first attempt to inventory the state’s two-year colleges. Here’s a list of what’s been added:

• Twitter data added for Anoka Technical College.
• Twitter data added for Anoka-Ramsey Community College.
• Facebook and Twitter data added for Central Lakes College.
• Facebook data added for Century College.
• Switched Facebook account to track for MState.
• New campus: MState Moorhead (Facebook and Twitter data added)
• New campus: MState Wadena (Facebook and Twitter data added)
• Added Twitter data for Northland Community & Technical College.
• Added Twitter data for Riverland Community College.
• Added Facebook data for St. Paul College.
• Added Twitter data for St. Cloud Community and Technical College.
• Vermillion Technical College renamed to Vermillion Community College; added Facebook and Twitter data.

There is a combined “MState fan page” presence for the four-campus MState institution, and MState’s Wadena and Moorhead campuses each have unique Twitter and Facebook presences. As a result, the MState fan page is reported separately, and I have added new standalone measurement data for the Moorhead and Wadena campuses.

With the number of changes made to the data this month, there are no real meaningful comparisons to be made (for example, St. Paul College gained 5,119 fans on Facebook since the last measurement, but only because I wasn’t previously including that channel in its data). After this round’s additions, there are only four schools with missing data points – and all are Twitter accounts. As a result, comparisons and trends will begin in the May release of the data.

With this month’s increases and the additions of new data, across the 30 campuses being tracked the two-year colleges in the Minnesota State Colleges and Universities system have a combined total of 77,179 followers – 61,342 fans on Facebook and 15,837 followers on Twitter.

MnSCU aggregate followers

2-year colleges: 61,342 on Facebook, 15,837 on Twitter; 77,179 total
4-year colleges: 71,990 on Facebook, 22,052 on Twitter; 94,042 total
System-wide: 133,332 on Facebook, 37,889 on Twitter; 171,221 total