A lesson in the value of paying attention to your audience
I’m having an experience with a Twitter follower I wanted to share. I have student writer positions to fill, and earlier this summer while clicking around on new followers for Bemidji State’s Twitter feed (@BSUNews) I found an incoming freshman who was blogging about her college choice experiences and the process that led her to decide to attend BSU. Her blog was well-written; I need a writer; I contacted her. She emailed me with a note that reflected the quality of her blog, and I sent her a big description of the job I need filled. If she’s interested in the gig, then she will rightly be able to say that her blog got her a job on campus.
The advice here is two-fold: One, for students: if you’re going to blog, treat it seriously. You never know who will look at it. Two, for institutions: spend some time learning about your followers. You can’t do comprehensive research on everyone, obviously, but it could be well worth your time to find out a little bit about your audience. They could be a resource for you.