A lesson in the value of paying attention to your audience

I’m having an experience with a Twitter follower I wanted to share. I have student writer positions to fill, and earlier this summer while clicking around on new followers for Bemidji State’s Twitter feed (@BSUNews) I found an incoming freshman who was blogging about her college choice experiences and the process that led her to decide to attend BSU. Her blog was well-written; I need a writer; I contacted her. She emailed me with a note that reflected the quality of her blog, and I sent her a big description of the job I need filled. If she’s interested in the gig, then she will rightly be able to say that her blog got her a job on campus.

The advice here is two-fold: One, for students: if you’re going to blog, treat it seriously. You never know who will look at it. Two, for institutions: spend some time learning about your followers. You can’t do comprehensive research on everyone, obviously, but it could be well worth your time to find out a little bit about your audience. They could be a resource for you.

Andy Bartlett

By day, I am the executive director of communications and marketing at Bemidji State University. The rest of the time, I'm a husband, father of three, and proponent of super heroes, lasers, space ships and explosions.

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3 Responses

  1. Chris says:

    What wonderful advice. I’m going to share this with my students when school starts up in a few weeks… they may be only sixth graders, but they’re never too young to learn. And thanks for the inspiration – I’ve finally started a blog of my own. 🙂

  2. Awesome! Share the link and I’ll put you in my RSS reader. 🙂

  3. Chris says:

    My personal blog – http://csv1026.blogspot.com

    My project blog – http://mrscritter.blogspot.com/

    Looking forward to your next review. Being without a new issue is killing me!

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