What I’m Reading
I’m looking over the list of the dozen or so rules changes passed at last week’s NCAA Convention in Texas, and some of them are interesting.
Two of them directly impact athletic media relations, a subject near and dear to my heart:
- 13-5-A, which will eliminate restrictions on sending printed recruiting materials to recruits. Conferences still will be prohibited from sending printed recruiting materials.
- 13-7, which will eliminate restrictions on publicity once a prospective student-athlete has signed a National Letter of Intent or written offer of financial aid or admission.
In the past, the restriction on sending printed recruiting materials to recruits in many instances precluded those materials from being produced altogether. Whether this trend will reverse itself given the advances in the quality of material being made available online; this will be interesting to watch.
The 13-7 change means it’s open season for coverage of recruits once they’ve signed NLIs; this will lead to some interesting (and potentially time-consuming) new activities for media relations offices to promote student athletes before they have even arrived on campus.
There are a few other bylaws pertaining to travel and a student-athlete’s expenses that at first blush seem to lend themselves to some interesting interpretations and, perhaps, some creative ways for schools to fund travel. It’s going to be interesting to see how all of this plays out once the rules take effect in August.