20140507-BartlettMetrics for May

I have updated my monthly measurement of social media follower data on the Big Two channels of Facebook and Twitter for the institutions in the Minnesota State Colleges and Universities system.

Audiences for the seven state universities were measured on the morning of Monday, May 5; the two-year colleges were measured around noon the same day. The methodology is simple; the channels are all visited and whatever follower number is being represented by the service is entered into a Google Docs spreadsheet by hand. The spreadsheets are available publicly; you can visit them here:

• state universities
• state colleges

MnSCU State Universities

There isn’t much to report this month; there were no real standout changes in any category for any of the seven schools, and for the most part everyone’s growth was slightly down from April.

  • Bemidji State went over 15,000 total followers with 11,877 on Facebook [0] and 3,449 on Twitter [0]; we picked up 413 total fans since the April measurement and our total audience is still more than 300 percent of our enrollment.
  • St. Cloud State is about two months away from being the first of the MnSCU state universities to go over 30,000 in combined fans and followers. Their Facebook growth was up [0] to 22,392, and Twitter’s up to 6,892 [0]. They’re on pace to hit 30k sometime in the second half of June.

As an aside, St. Cloud State’s audience is one of the reason I’m considering adding a column that shows changes by percentage rather than a raw number. For example, their growth of 370 is a 1.68-percent bump from last month, while our growth of 309 is a 2.67-percent bump. It still means we’ll never catch them, but some additional context for data is always helpful.

  • Minnesota State had probably the only really significant milestone for this measurement period, edging over 20,000 total fans and followers for the first time. They’re the second MnSCU university to get there; St. Cloud State got there sometime between Dec. 17, 2012, and Feb. 13, 2013 (I didn’t do a measurement in Jan. 2013). They went over 15k on Facebook and should be at 5k on Twitter when I do my next measurement in June. They continue to grow at a pretty impressive rate; they gained 641 total fans and followers since the April measurement, a 3.27-percent bump (another reason I’m considering percentage changes).

Across the other universities, Winona State picked up another 313 total and is at 12,890; MSU-Moorhead went over 3,000 on Twitter for the first time; Southwest Minnesota State edged over 4,000 on Facebook for the first time; and Metro State continues to add a dozen Twitter followers a month despite not tweeting for four years (which reinforces the notion that, while these numbers may be fun and somewhat interesting, in the grand scheme of things they don’t mean a whole hell of a lot).

MnSCU State Colleges

This was the fourth month that I measured audience size for MnSCU’s state colleges in addition to the state universities. The data is new and the audiences are comparatively much smaller than the state universities[0], so there’s not much to say regarding trends – particularly since I’m still discovering new data points that haven’t found their way into the previous measurement periods.

One thing that jumped out was Anoka Technical College on Facebook; I had them at 454 fans in my April 2 measurement period, which was exactly even with what I had them at on March 3. However, this week they were up to 948. I’m curious to know what they have been doing; 109-percent growth in a month is pretty crazy, and the gain of 494 was higher than any of the state universities (even St. Cloud).

Minneapolis Community and Technical College added 120 Facebook fans; they’ve been growing quickly there[0] and have overtaken Lake Superior College for the largest audience among the two-year colleges at 6,329[0].

Finally, Itasca Community College joined Twitter last month and already has 116 fans. Welcome to hell, y’all.

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