We used Storify to recap the social media fun Bemidji State had this past Monday for Groundhog Day. We shared one Facebook post and three tweets meant to reinforce our connection to the beaver as our mascot, and to winter as a key part of our culture and identity, by poking some fun at the fact that the groundhog called for an early spring. We pulled about 18,400 reach and 1.7 percent engagement for this, which was a pretty solid day of work.
Never send a groundhog to do a Beaver’s job. #WeWantMoreWinter